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WELCOME TO
THE EMPOWERMENT EXPERIMENT (EE) 

Thank you for visiting our website!  EE converts our family's pledge into a positive awareness campaign about the need for strategic entrepreneurship and conscious consumerism.  Our goal is to trigger a smart movement where Americans of all backgrounds will unite to support quality minority businesses and ensure that the American Dream truly applies to all.  In EE, we focus on uplifting Black businesses and empowering the Black community, as this community suffers disproportionately economically because it does not engage in self-help economics - like everyone else.  Due to this problem, Black businesses do not get the same level of support as other minority-owned businesses.

Please take a moment to learn about our family's historic experiment living off Black business by watching our video and checking out the phenomenal press coverage of our journey and cause.

Please donate to our EE Foundation which was set up to continue researching and promoting self-help economics, conscious consumerism and strategic entrepreneurship.  We also hope to inspire you to make small sacrifices and changes in your life so that you too can EE everyday by joining the EE movement.  Please get involved with our  national campaign to identify and support quality Black businesses, and the mainstream businesses that have substantive supplier, vendor and franchisee diversity.  

- John and Maggie Anderson
Founders, The Empowerment Experiment (EE)

THE EMPOWERMENT EXPERIMENT FOUNDATION, INC. (a 501c3)

PO BOX 464

BERWYN, ILLINOIS  60402