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Of the $1 Trillion in Black buying power, only 5% goes to Black businesses/communities.  Black consumers are supporting every other racial group's businesses. But they don't support Black business. When will it change?

How did we spend the last day of our year-long pledge? Click here for pictures. Tribune photographer Tony Perez captured the last hours of EE on 12/31/09 in the Andersons' home.John and Maggie Anderson and their children, left, Cori, 3, and Cara 4, look over books by African American authors or that deal with African Americans.


The Andersons EE everyday.  Do you EE?  Tell us about it!
I lost my mother when I was very young. My father raised me and my younger brother and sister on his own before remarrying when I was in my late teens. My father worked his way through college and business school. And now, my success as a father, a mentor, a businessman and a role model is more attributable to him than to my Harvard degree, my Kellogg MBA or my personal wealth. For him, and all the other strong Black fathers out there, I commit to EE. We will prove that we have everything we need to maximize our community’s potential – if we just learn to strategically and seriously support our own strengths.

John C. Anderson, seen above, proud to pick up his dry-cleaning from Evans Cleaners , located in Maywood, a struggling Black town near his home.

We created The Empowerment Experiment because we want every child in America, regardless of her race, to feel the security, pride and hope that our girls do. That takes work. That takes love. That takes money. But not the government’s money. Our money. Why not the money we spend everyday?

Maggie Anderson, seen above, walking through Bronzeville, an historic, yet underserved area Chicago's South Side, on her way to Sensual Steps Shoe Salon.

Thank you for supporting EE. We know that ultimately, this whole thing is about us – the children, the future. Our parents are awesome, and we really love them… but c’mon they can’t change the world by themselves! You can. Think about it. Think about us. Think about the future.  It's as easy as the ABCs!  Will you EE today?


Cara and Cori Anderson, excited about having their birthday parties this year st Reggio's Pizza parlor and The Little Gym franchise in South Loop, two quality Black businesses owned by men who proudly serve their community.